🔗 Share this article

The renowned publisher has appointed Ben Brinkman from the creators of Apex Legends to direct the development team at their internal studio, which is currently developing the anticipated over-the-shoulder roguelike extraction-shooter known as this innovative game.

Leadership Transition Follows Lukewarm Feedback

Brinkman assumes the role of studio head at 31st Union following the exit of former leader Michael Condrey, who was reportedly let go due to the game's underwhelming unveiling last fall.

On Wednesday, the company's top executive David Ismailer informed employees about this decision through an internal memo, which highlighted that early feedback sessions had indicated the requirement for a more defined game identity.

Ismailer stated that the team is now overhauling Project Ethos with a renewed approach, aiming to satisfy gamer demands.

A Pattern of Key Hires

The news echoes a similar move taken by 2K Games in August, when they brought on Rod Fergusson from Blizzard to assist with the beloved franchise studio Cloud Chamber.

Here is the entire message from the president's announcement:

Team—

I know you all just wrapped up your gathering - I trust you’re as enthusiastic as I am with the positive developments. Last time I shared you all a note, I expressed the following: “I am confident in this crew. You all are some of the most motivated and innovative designers we have had the opportunity to work with - and we’re eager for that relationship to persist.”

Through your commitment and adaptability, particularly over the past twelve months, you repeatedly show that.

The player input from last fall’s Project ETHOS playtest was enlightening. It confirmed the appeal of a action-packed game but made clear we still had improvements to make. It highlighted the necessity for a sharper brand.

It’s been inspiring to see how far you’ve come. You embraced the criticism to heart and revamped the title with a revitalized direction - one that’s ready to deliver on its potential to our fans.

The trust in Project ETHOS increases every day. To further the incredible progress you’ve made, I am thrilled to welcome the new hire as the latest Lead of the team. Following a period of discussions, he comes aboard us on the specified date.

His guidance and expertise in the PVP shooter space is extensive, having devoted the last 15 years producing and leading some of the most popular titles in gaming, including the acclaimed shooter, and most recently, the battle royale hit.

Please join me in greeting Ben soon. We are all looking forward to keep observing the evolution of Project ETHOS in the months to come.

David

Background of the Incoming Head

Brinkman currently holds the position of senior developer and head of production at Respawn Entertainment for Apex Legends. He previously worked at major gaming companies in diverse production roles on the iconic franchise series, and, prior to that, had periods at 2K and Electronic Arts.

Game Details and Concept

The upcoming game was unveiled in last year alongside a early access event. Then, 31st Union described the title as a "free-to-play, 3rd-person action-packed experience and an exciting evolution on the category."

"Build your perfect run—or die trying—in this 3rd-person action shooter! Customize your character in live gameplay to suit your personal playstyle," the game's pitch reads. "Challenge the opponents with unique powers, risks, and tests that shift every match. Will you withdraw carefully with your valuable rewards? Alternatively aim high, put it on the line, and pray your group can earn top ranking? The choice is up to you."

The game has not yet received an official release date or platforms, but enthusiasts can look forward to more updates as production continues.